--- title: Smark Blog | Courtney Vevea (2) description: Courtney is the owner of Smark, and a skilled marketing professional and experienced HubSpot expert. She specializes in driving growth and revenue for software businesses in highly regulated industries such as healthcare, cannabis, psychedelics, pharmacy, mental health, and more. Over the past 15 years, she has navigated through the complexities of these industries by using the power of HubSpot to align sales and marketing teams, create impactful campaigns, drive brand awareness, and generate leads, and boost revenue. (2) --- [Skip to content](https://smarkconsulting.com/blog/author/courtney-vevea/page/2#main-content) [![smarkhorizontal](https://smarkconsulting.com/hs-fs/hubfs/smarkhorizontal2.png?width=800&height=189&name=smarkhorizontal2.png "smarkhorizontal")](https://smarkconsulting.com) - [Smark Blog](https://smarkconsulting.com/blog) - [HubSpotless](https://www.hubspotless.com/) - [Let's Talk](https://smarkconsulting.com/contact) # Smark **Blog** ## Recent Articles - Filter by: - [All](https://smarkconsulting.com/blog/all) - [optimization](https://smarkconsulting.com/blog/tag/optimization) - [lead generation](https://smarkconsulting.com/blog/tag/lead-generation) - [sales and marketing alignment](https://smarkconsulting.com/blog/tag/sales-and-marketing-alignment) - [smarketing](https://smarkconsulting.com/blog/tag/smarketing) - [CRM](https://smarkconsulting.com/blog/tag/crm) - [content](https://smarkconsulting.com/blog/tag/content) [![an aerial view of people surrounding a desk writing in notebooks and looking at charts](https://smarkconsulting.com/hubfs/shared%20kpis.jpg)](https://smarkconsulting.com/blog/revolutionizing-sales-marketing-dynamics-joint-kpis-for-success) [smarketing](https://smarkconsulting.com/blog/tag/smarketing), [sales and marketing alignment](https://smarkconsulting.com/blog/tag/sales-and-marketing-alignment) - [Courtney Vevea](https://smarkconsulting.com/blog/author/courtney-vevea) - July 27, 2023 ### [Revolutionizing Sales-Marketing Dynamics: Joint KPIs for Success](https://smarkconsulting.com/blog/revolutionizing-sales-marketing-dynamics-joint-kpis-for-success) Sales and marketing executives hold the key to transforming the dynamics between their respective teams. In this blog... [Read more](https://smarkconsulting.com/blog/revolutionizing-sales-marketing-dynamics-joint-kpis-for-success) [![two women in an argument](https://smarkconsulting.com/hubfs/sales%20and%20marketing%20blame%20game.jpeg)](https://smarkconsulting.com/blog/sales-marketing-blame-game) [smarketing](https://smarkconsulting.com/blog/tag/smarketing), [sales and marketing alignment](https://smarkconsulting.com/blog/tag/sales-and-marketing-alignment) - [Courtney Vevea](https://smarkconsulting.com/blog/author/courtney-vevea) - July 25, 2023 ### [Sales & Marketing Blame Game: Optimize Your Smarketing Team](https://smarkconsulting.com/blog/sales-marketing-blame-game) If you’ve ever worked in sales or marketing, you’ve probably experienced the Blame Game at some point. It happens every... [Read more](https://smarkconsulting.com/blog/sales-marketing-blame-game) [PREVIOUS](https://smarkconsulting.com/blog) [1](https://smarkconsulting.com/blog) [2](https://smarkconsulting.com/blog/author/courtney-vevea/page/2) NEXT Did You Know? ## An optimized CRM can help increase sales by 30% I've used HubSpot for more than a decade and have mastered the ins and outs of the platform. With my extensive knowledge and expertise,I know exactly how to leverage HubSpot's powerful tools for business growth. Whether you are a small startup or an established enterprise, I can help you unlock the true potential of HubSpot's software to drive your marketing and sales efforts. From setting up and customizing your HubSpot account to implementing advanced automation strategies, I will guide you every step of the way. I offer affordable pricing on an hourly or project basis and will work with your budget and business goals.  ### Request a Free HubSpot Audit Curious about your HubSpot instance's performance? Identify gaps and streamline processes with a complimentary audit. I will uncover inefficiencies and untapped potential, providing insights and actionable recommendations to enhance your HubSpot experience. Optimize workflows and maximize results today! [I want my free audit!](https://smarkconsulting.com/hubspot-audit) Don't miss a post! ### Sign Up to Receive Blog Updates We'll send you an email when we post a new blog. [![smark logo](https://smarkconsulting.com/hs-fs/hubfs/smarkhorizontal2.png?width=250&height=59&name=smarkhorizontal2.png "smark logo")](https://smarkconsulting.com) Smark maximizes company revenue and overall customer satisfaction by aligning sales and marketing teams, creating unified, end-to-end processes, campaigns, messaging, feedback loops, shared goals, and KPIs. This eliminates bottlenecks, redundancies, and unnecessary work, so you get more wins with less effort. As an added side effect, your sales and marketing teams will be happier and more willing to work with one another towards a shared goal for their (and your company's) ultimate success. If you're interested in tapping into these benefits, Smark is here to assist you every step of the way! We serve companies of all sizes, with a focus on technology in highly regulated industries. #### Resources   [Smark Blog](https://smarkconsulting.com/blog) [Get in touch](https://smarkconsulting.com/contact) [HubSpotless CRM Cleaning Service](https://www.hubspotless.com/) [Request a free HubSpot audit](https://smarkconsulting.com/hubspot-audit) --- - [Terms and Services](https://smarkconsulting.com/terms) - [Privacy Policy](https://smarkconsulting.com/privacy-policy) Powered by HubSnacks [Email me](mailto:courtney@smarkconsulting.com)