Get more effortless wins with Smark

Sales & Marketing Alignment Experts

Welcome to Smark! We specialize in transforming technology companies by seamlessly integrating the superpowers of sales and marketing into one unstoppable force. Our approach to growth goes beyond the conventional, focusing on refining the often overlooked yet crucial internal processes and inter-departmental relationships. By identifying and leveraging the low-hanging fruit within these less-flashy areas, we not only streamline operations but also foster a culture of collaboration and mutual accountability. This strategic focus on internal efficiencies and teamwork eradicates bottlenecks, enhances productivity, improves employee satisfaction, and boosts customer retention to ultimately set your company apart.

Are you ready for your teams to forge a smarketing alliance where wins are celebrated together, and setbacks are simply springboards for innovation and ultimate company growth?

Schedule a Smarketing Intro Call

Smark Services

Smark takes pride in providing a comprehensive suite of services that are tailored to meet the specific needs of your business. Our goal is to help your business exceed your goals, increase efficiency, unite your teams, and give you the ability to do more with less. Together, we can unlock the full potential of your business and propel it towards unprecedented growth and success.

Align your teams for maximum success

Smarketing Services

Our customized workshops are designed to align your sales and marketing teams with tailored strategies that resonate with your company's unique challenges and goals. Through interactive sessions, we facilitate a deeper understanding and integration of smarketing principles, ensuring that your teams are equipped to collaborate effectively and drive business growth.

Grow revenue without spending more on chasing leads

Strategic Process Improvement

We delve into the core of your business processes to identify opportunities for optimization and alignment between sales and marketing. Our strategic planning covers goal setting, KPI development, and incentive structures that motivate and reward cross-departmental collaboration. This comprehensive approach ensures your teams are aligned with common objectives, driving efficiency and effectiveness.

Photo by Kaleidico on Unsplash. Photo of two men with one holding a laptop and writing a process on a whiteboard

A clean CRM is a happy CRM

Comprehensive CRM Solutions

From initial setup to ongoing maintenance, our CRM solutions are crafted to streamline your sales and marketing processes. We ensure your CRM system is not just a tool but a strategic asset, optimized for data-driven decisions, enhanced customer relationships, and seamless inter-departmental communication. Our services include system customization, data cleanup, and routine maintenance to keep your operations running smoothly.

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Why Sales and Marketing Alignment Matters

Sales and marketing alignment or "Smarketing" involves the close coordination and collaboration between an organization's sales and marketing teams to achieve common goals. Smark rallies both teams and works hand-in-hand with company stakeholders to create tailored actionable alignment strategies, addressing gaps, bottlenecks, and inefficiencies while improving areas where your teams are excelling.

These Smarketing efforts lead to:

Accelerated Revenue Growth

Ultimately, the alignment of sales and marketing teams leads to increased revenue. It shortens sales cycles, increases deal sizes, and maximizes the return on marketing investments.

Higher Conversion Rates

Sales and marketing alignment ensures that marketing materials are tailored to meet the specific needs and pain points of potential customers, increasing the likelihood of conversion.

Optimized Time and Effort

When sales and marketing teams work in harmony, there's less duplication of efforts. Marketing can provide sales with qualified leads, reducing time wasted on unproductive prospecting.

Increased Competitive Advantage

Companies with aligned sales and marketing outperform competitors. By leveraging feedback and better data, they can respond more effectively to market changes and customer demands.

Flexible Pricing Options For Any Budget

There isn't a cure-all solution for your sales and marketing challenges. To achieve the best results, it's crucial to work hand-in-hand with a knowledgeable partner with a keen eye for detail, practical expertise, and the ability to leverage automation capabilities to connect everything seamlessly. The great news is that Smark can help you without straining your budget!

Don’t have a specific project or simply need assistance with a couple of use cases? Our hourly pricing offers the most cost-effective solution.

Hourly

Specific projects, such as developing messaging frameworks, creating campaigns, or cleaning HubSpot, are scoped by project instead of hourly.

Project

Bundles

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Testimonials

What Our Clients Say

HubSpot Enterprise User for Two Companies

Isaac Camacho

HubSpot transformed our business like an iron-man suit would a soldier. Courtney and Smark Consulting are the engineers, mechanics, and expert technicians necessary to keep the business iron-man suit operating at peak optimization. Any organization operating with HubSpot stands to benefit from the practical tips and expert advice from Courtney.

Sales & Marketing Operations

Brandon Cook

"Courtney is a driven, hardworking professional who is always willing to go the extra mile to ensure exceptional work. For every day tasks and large projects, she is always quick to create a plan and execute on it to achieve the desired outcomes."

Director of Marketing

Patrick Todd

I am thrilled to express my gratitude to Smark, particularly Courtney, for their outstanding contribution to our recent content writing project. We tasked them with creating six SEO-optimized articles for a pillar page along with graphics and social posts. From the very beginning, Courtney demonstrated a commitment to understanding our brand and target audience. Her insights and dedication to capturing the essence of our brand were evident throughout.

What truly set Smark apart was their responsiveness to feedback. Courtney's ability to incorporate our input seamlessly ensured that the final deliverables met our expectations. We were able to publish a complete pillar page within four weeks of initiating the project, something we could not even think about doing with our internal resources.

Working with Smark was an effortless experience. They proved to be prompt, easy to work with, and executed the project with perfection. I wholeheartedly recommend Smark to any company seeking a marketing agency that delivers on time, understands its clients thoroughly, and executes with precision.

Thank you, Smark, for making this project a success!

Chief Marketing Officer

Tycene Fritcher

"Smark is expertly adept at understanding buyer personas, tailoring the message and positioning the content to effectively drive inbound and outbound marketing methods."

About The Founder

Courtney Vevea is the Founder and CEO of Smark, a consulting agency founded to accelerate company growth by leveraging the unsexy but often untapped potential of sales and marketing alignment, CRM cleanliness, and internal process improvements.

She founded Smark after a nearly 20-year corporate career in demand generation, where she experienced first-hand the effortless growth that comes when sales and marketing teams stop blaming each other (aka, the Blame Game) and start succeeding together.

Smark's proven strategies aim to maximize lead conversion rates, retain more customers, and improve employee satisfaction.

Did you know?

An optimized CRM can help increase sales by 30%

We've used HubSpot for more than a decade and have mastered the ins and outs of the platform. With our extensive knowledge and expertise, we know exactly how to leverage HubSpot's powerful tools for business growth. Whether you're a small startup or an established enterprise, Smark can help you unlock the true potential of HubSpot's software to drive your marketing and sales efforts. From setting up and customizing your HubSpot account to implementing advanced automation strategies, we will guide you every step of the way. Smark offers affordable pricing on an hourly, project, or retainer basis and will work with your budget and business goals.

Request a Free HubSpot Audit

Curious about your HubSpot instance's performance? Identify gaps and streamline processes with a complimentary audit. We'll uncover inefficiencies and untapped potential, providing insights and actionable recommendations to enhance your HubSpot experience. Optimize workflows and maximize results today!

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